Monday, December 11, 2006
Friday, November 10, 2006
The employee’s job is to win virtual possessions or acquire skill levels for an avatar
The accounts, each of which may have one or several avatars, are then given to an employee, some of whom play for up to 12 hours a day. The employee’s job is to win virtual possessions or acquire skill levels for an avatar. Once an avatar is for example a WOW level 60 Shaman, the factory sells the account on some internet commerce site like eBay. In its entry for virtual or synthetic economy, Wikipedia reports that one gamer purchased a virtual space station for $100,000. Similarly on December 17, 2004, BBC News published an article “Gamer buys $26,500 virtual land”, which tells about how an Australian gamer bought, using real money, a virtual island which exists only in the game named as Project Entropia. Edward Castranova, currently Associate Professor of Telecommunications at Indiana University and author of Synthetic Worlds: The Business and Culture of Online Games published by the University of Chicago Press, is an economist who for years worked by day in near obscurity teaching economics and studying welfare at California State University in Fullerton. By night he used to play video games including Everquest. He discovered that when Everquest players retire from the game, they oft en sell off their virtual money, platinum pieces in this case, in exchange for real money on eBay. In 2002, after gathering data on auctions of virtual wealth for real money, he determined that the value of an online Everquest player’s time is the equivalent of $3.42 per hour in real money and that the annual per capita gross national product of the virtual land Norrath is $2266 per capita – again in real dollars. Imagine a land which exists only in the realms of computer RAM and hard disks has created a real world economy larger than that in all but 77 real world countries! For more information on IIPM Editorial Article, please click here...,
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Source: IIPM, B&E
Monday, October 30, 2006
Hero, it’s not just the plot you’ve lost...
Source: B&E and IIPM Publications
Monday, September 11, 2006
The history of intellectuals is written by intellectuals...
For complete IIPM Editorial Article, please click here...
Editor: Arindam Chaudhuri
Source: IIPM Publication
Thursday, August 31, 2006
Reliance Industries Ltd. (4Ps Publication, IIPM)
For complete IIPM Editorial Article, please click here...
Editor: Arindam Chaudhuri
Source: IIPM Publication
Wednesday, August 16, 2006
IIPM Editorial ->Here’s bohemian bonhomie
“The one thing the world will never have enough of is the outrageous.” So spoke Salvador Dalí, a man mired in the mandate of madness, an eccentric egocentric who satiated his world’s need for spectacles. Then there was another. A boy of the baby boom generation, who never planned to be outrageous, but it were his unintentional oddities along with his explosive genius that made him an icon of the 60s. By turns denying, by turns feeding news of his peculiarity, Roger “Syd” Barrett, co-founder of the iconic British band Pink Floyd claimed: “I’ve got a very irregular head.” And “… you know, man, I’m totally together.” While the two zany artists had the same-named wife and ex-girlfriend, Gala, the themes of drugs and madness also ran throughout their lives. On 11th May, 1904, a son was born to the lawyer Salvador and his wife Felipa in the town of Figueres, Spain, whose name would become synonymous with Surrealist painting and influence the stirrings of psychedelic music in the 60s. Dalí showed traits of his wackiness from the beginning when he’d wet his bed on purpose to see the dismay on his father’s face!
For complete IIPM Editorial Article, please click here...
Source: IIPM Publication, Editor: Arindam Chaudhuri
Monday, July 17, 2006
ZEE TV :: IIPM Publication
For a good many years, the feisty entrepreneur Subhash Chandra, has been putting up a plaintive question in front of perennially sceptical analysts: “Why can’t you just Zee it?” And the standard response has been: “What’s to ‘Zee’, when we have the shining ‘Star’!” The man who had the guts to take on the mighty Rupert Murdoch empire has been seemingly paying a price for his ‘effrontery’. While the Star Network honchos have been celebrities in the analyst world as incarnations of media & entertainment messiahs, Chandra’s Zee Network has been treated like a poor country cousin that gate crashed into the media party. But not any more! In fact, today the master strategist Subhash Chandra sits smiling (though certainly not resting on his laurels) even as those very blinkered analysts have ‘discovered’ that the Rs.53 billion Zee Network was a placid stream working all along on a long term vision, which gradually opens into a wide ocean! But is this the end of all perils for the gleeful Chandra army? Has the Indian challenger actually gone far enough to pose a long-standing threat to the leviathans of the media industry?
For more on IIPM Publication Article, click here...
Source: (Business& Economy), IIPM; Editor: Arindam Chaudhuri

