ZEE TV :: IIPM Publication
Many had written him off, but there were the happy few who still believed in the magical powers of the media wizard named Subhash Chandra and his magic potion named ‘Zee’. Much to the relief of those few & surprise of many, Zee’s got back into shape, readied itself for battle and is now being anxiously tracked by the very competitors who gave Zee no second chances
For a good many years, the feisty entrepreneur Subhash Chandra, has been putting up a plaintive question in front of perennially sceptical analysts: “Why can’t you just Zee it?” And the standard response has been: “What’s to ‘Zee’, when we have the shining ‘Star’!” The man who had the guts to take on the mighty Rupert Murdoch empire has been seemingly paying a price for his ‘effrontery’. While the Star Network honchos have been celebrities in the analyst world as incarnations of media & entertainment messiahs, Chandra’s Zee Network has been treated like a poor country cousin that gate crashed into the media party. But not any more! In fact, today the master strategist Subhash Chandra sits smiling (though certainly not resting on his laurels) even as those very blinkered analysts have ‘discovered’ that the Rs.53 billion Zee Network was a placid stream working all along on a long term vision, which gradually opens into a wide ocean! But is this the end of all perils for the gleeful Chandra army? Has the Indian challenger actually gone far enough to pose a long-standing threat to the leviathans of the media industry?
For more on IIPM Publication Article, click here...
Source: (Business& Economy), IIPM; Editor: Arindam Chaudhuri
For a good many years, the feisty entrepreneur Subhash Chandra, has been putting up a plaintive question in front of perennially sceptical analysts: “Why can’t you just Zee it?” And the standard response has been: “What’s to ‘Zee’, when we have the shining ‘Star’!” The man who had the guts to take on the mighty Rupert Murdoch empire has been seemingly paying a price for his ‘effrontery’. While the Star Network honchos have been celebrities in the analyst world as incarnations of media & entertainment messiahs, Chandra’s Zee Network has been treated like a poor country cousin that gate crashed into the media party. But not any more! In fact, today the master strategist Subhash Chandra sits smiling (though certainly not resting on his laurels) even as those very blinkered analysts have ‘discovered’ that the Rs.53 billion Zee Network was a placid stream working all along on a long term vision, which gradually opens into a wide ocean! But is this the end of all perils for the gleeful Chandra army? Has the Indian challenger actually gone far enough to pose a long-standing threat to the leviathans of the media industry?
For more on IIPM Publication Article, click here...
Source: (Business& Economy), IIPM; Editor: Arindam Chaudhuri
posted by IIPM at 9:37 PM
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