Hero, it’s not just the plot you’ve lost...

We’ll say it again: It’s not just the plot that many of the big budget filmmakers seem to have lost comprehensively, but in fact even the literacy to respect the intelligence of audiences. To say that Indian audiences are undergoing a copious historic transformation is to say the least. Audiences have started rejecting ‘big-budget’ multi star driven movies that have ludicrous story-lines and worse screenplays, what to talk about the ridiculous direction. Of course, some producers have banked on distributing a massive 1,000 prints (costing Rs.5 crore additional by itself) to cash in on the first one or two weeks’ collections that occur simply because of the marketing hype. But clearly, in the coming year, with people showing a clear shift in preferences towards non-star sensible movies, movies similar to KANK, Fanaa, Phir Hera Pheri – that, despite lacking sensible story-lines, ostensibly claimed to have made money – may find it tough to even pass muster the first week. This is not to take credit away from heavy duty movies like Lage Raho Munnabhai, Krrish and Rang De Basanti, which proved how respecting the intelligence of audiences – and not simply an oversized planetary cast – can give mammoth super-grossers! And the astounding success of smaller budget movies like Dor, Khosla Ka Ghosla only reinforces the “anti big-budget” argument... Don’t lose the plot! For more information on IIPM Articles, please click here... , Also visit: Arindam Chaudhuri Initiative

Source: B&E and IIPM Publications